AI-Powered Personalization in E-Commerce Platforms
I remember the first time I truly noticed personalization done right. It was 2019, and I was browsing an outdoor gear website for a new hiking backpack. The next morning,…
I remember the first time I truly noticed personalization done right. It was 2019, and I was browsing an outdoor gear website for a new hiking backpack. The next morning,…
Last spring, I pulled out a shoebox of family photographs from my parents’ attic—decades of memories captured on film, then scanned at some point in the early 2000s with whatever…
There’s a moment burned into my memory from about four years ago. I was staring at an email campaign dashboard at 2 AM, watching open rates hover around 12% despite…
I still remember the moment I realized something had to change. It was 11 PM on a Tuesday, and instead of being home with my family, I was hunched over…
When I uploaded my first YouTube video back in 2019, the entire process took me nearly three days. Writing the script alone consumed hours of staring at a blank document,…
I still remember the moment email marketing changed for me. It was 2019, and I was staring at a campaign report for an e-commerce client that defied everything I thought…
The email landed in my inbox at 4 PM on a Friday—naturally. The client needed twelve custom hero images for their new SaaS platform’s landing pages. Each image had to…
I’ll be honest—when AI writing tools first started gaining traction around 2021, I was deeply skeptical. After spending fifteen years in content marketing and SEO, I’d developed strong opinions about…
Three years ago, I spent an entire afternoon watching a senior accountant at a mid-sized manufacturing company manually copy invoice data from PDF documents into their accounting system. Line by…
The footage arrived on my hard drive at 11 PM, three days before the documentary was due to the distributor. Shot on location in rural Vietnam during the 1990s, the…